ORIGINALLY

AERTH was created for those who find clarity in precision and freedom in discipline.

Those who know that elegance is not something one possesses, but something one returns to, again and again.

AERTH doesn't seek attention. Speed ​​fades. Noise fades. Even victories fade away.

Elegance isn't what you wear. What remains is how you behave when no one is watching.

And when everything else disappears, this is what remains.

Elegance surpasses everything.

OUR CREED

ELEGANCE IS A DISCIPLINE

MOVEMENT IS YOUR IDENTITY

PERMANENCE OUTRUNS PERFORMANCE

A STORY OF PASSION, FRIENDSHIP AND EXPERTISE

Aerth is the result of a friendship between Patrick and Fabrice, two sportswear enthusiasts.

Drawing on their experience in fashion, sports and e-commerce, they decided in 2020 to put their expertise at the service of demanding athletes, in search of a wardrobe that is modern, high-performance and responsible.

They see their craft as a true artisan's work, even a goldsmith's. That's why, from the design of a piece to its manufacture, they leave nothing to chance. They can spend hours selecting a fabric or debating the nuance of a color... and they love it!

PATRICK

  • Origins:

American and French.

  • Favorite sports:

Running (8-time marathoner), skiing, tennis, weight training

  • Inspirations:

Ralph Lauren, Michel Houellebecq, Richard Orlinski

  • Favorite places:

Yosemite National Park, New York, London, Paris Le Marais

  • Favorite item from the catalog:

Signature Jacket

FABRICE

  • Origins:

My family is from Lorraine, but I never lived there. However, I retained that stubborn streak.

  • Favorite sports:

I've run many half-marathons, and around the age of 35, after several injuries, I took up brisk walking and hiking, which I love. If artistic practice were a sport, I would say oil painting.

  • Inspirations:

My children Alexis and Laura, Paul Auster, Marie Curie, Lucian Freud, Emmanuel Carrère, Simone Veil, Thomas Levy-Lasne, Bernd and Hilla Becher, Antoni Gaudi, Clément Rosset, Robert Badinter, Mary Cassatt, Harper Lee, and so many others...

  • Favorite places:

The forest right on my doorstep, Versailles, Paris, the Normandy coast, Petaluma, the bay of Porto Vecchio

  • Favorite item from the catalog:

Motion Jacket, Motion Short, Streamracer Top

ELEGANCE BEGINS WHERE EFFORT DISAPPEARS.